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Spread the Light with Macaroni Kid Scranton

November 18, 2020


Macaroni Kid Scranton is looking to partner with local businesses for our Spread the Light Campaign and our Winter Guide. . Our goal is to create 100 baskets. We plan to donate 40 to a local charity and hand out the remaining 60 to children in our community. This will be an incredible way to get your brand and business in front of our local community. We did a similar project for Halloween and we had an amazing response. 


Sponsors will have their name and logo on all the marketing materials for the baskets as well as our website. The website has over 5,000 subscribers, a very active Facebook and Instagram page, as well a weekly email. Our parent company, Macaroni Kid National, was just acquired by Certified Kid which is a Shark Tank company. I could explore the numbers in greater detail if you would like to see them. Spread the Light will be an opportunity to help us spread joy in a very uncertain time. 

Our Sponsors will donate prizes and money to be a part of the campaign. We will create the baskets from these funds and then deliver them to the local charity and local children. Sponsors are also welcome to include a coupon for their services. For example, a sponsor may want to provide 20% off a month of karate classes or get 15% off a coat purchase. This will bring families into your store front and drive online traffic. The following is a breakdown of Sponsor Levels:   Spread the Light Sponsors: 

  1. Gold Package-We will have two sponsors at this level. $300. This sponsor will be featured in our article, our web site, and it includes an optional Facebook live at their store. Gold Sponsors can be part of our Winter Guide too at 50% off the price. We will print up to 150 flyers for free for the Gold Sponsors. 
  2. Silver Package- Two Sponsors at this level. $200. This Sponsor will be in an article and have an ad on our web site.  Silver Sponsors can include a flyer or coupon that they have printed. The silver level sponsors receive 25% off a guide ad. 
  3. Bronze: 2 Sponsors. $150. The bronze sponsors will be included in our article. 

 We will also accept donations of prizes and other marketing materials. Please email aliciam@macaronikid.com with questions. Go here to fill out an application.